Our Story
Hero Bullion’s mission is to make buying and selling gold, silver, and other precious metals accessible to every investor. Our competitive prices, industry-leading shipping speed, and excellent record of customer service has made us the go-to bullion dealer for tens of thousands of investors – and counting. Whether this is your first investment or your thousandth, we’re here to give you the metals you love at prices you can count on.
Hero Bullion Launched
July 1st, 2025
Hero Bullion was founded by Jake Haugen. His vision was to create a precious metals company that made gold and silver easy, simple, and accessible to sell.
Hero Bullion Goes Viral
July 4th, 2020
Just days after launch, social media began to take notice. Hero Bullion went viral online for our wide selection, competitive pricing, and excellent customer support.
First $100,000+ Day of Sales
August 7th, 2020
Less than two months after opening, customers like yourself began to take notice. We secured our first $100,000+ day of sales on August 7th, 2020.
Silver Squeeze
January 31st, 2021
An influx of orders on January 31st of 2021 multiplied Hero Bullion’s average order total by 10 times. This was a proof of concept for the Hero Bullion team; we rose to the occasion and shipped the massive slate of orders – even when other dealers faltered.
First $500,000+ Day of Sales
March 4th, 2021
Just seven months later on March 4th, 2021, we hit another major milestone – $500,000 in daily sales. After seeing those numbers, we knew we needed to level-up.
Moved Into Our Second Facility
April 8th, 2021
The next month, our team moved into a brand new, 2,800 square foot office that once served as a hose manufacturing facility.
10,000th Order Shipped
May 18th, 2021
After refining our shipping processes to better serve you from our new facility, we shipped our 10,000th order on May 18th, 2021.
First Custom Silver Bars Released
April 28th, 2022
As part of our ongoing commitment to deliver high quality, low premium silver products to our customer base in every type of market, we released our first custom, branded silver bars. We now offer dozens of poured silver bars to help investors save.
Crossed $100 Million in Total Sales
June 12th, 2023
In just three years, Hero Bullion crossed the $100 million threshold, proving that the concept of simple, streamlined, and accessible service is what the modern investor wants.
100,000th Order Shipped
June 23rd, 2023
Less than two weeks later, our team shipped our 100,000th order.
Launched Buyback Program
September 14th, 2023
As part of our continuing effort to become a truly full-service dealer, we introduced our buyback program, featuring industry-leading offers. Hero Bullion’s buyback program features some of the quickest payment settlements in the industry, with many customers receiving payment the same day that their product arrives at our warehouse.
First $1,000,000+ Day of Sales
November 13th, 2023
In 2023, we logged our first ever $1,000,000+ day of sales. This was a fantastic moment, but it also prompted the next stage of our journey…
Operations Begin in New Facility
April 1st, 2024
To accommodate heightened demand, and as part of Hero Bullion’s commitment to being an industry leader in shipping speed and order fulfillment, we moved into a massive 12,000 square foot facility in April of 2024. The new facility features state-of-the-art vault and fulfillment technologies.
2,500th Product Added
December 4th, 2024
We published our 2,500th product to our catalogue, the 1 Florida Goldback. The catalogue is expected to expand to over 3,000 products by the end of 2025.
600th Bullion Academy Article Published
April 29th, 2025
As part of our commitment to providing investors with the best and most reliable information online, we created the Bullion Academy. It’s a place where investors of all budgets and experience levels can learn more about the world of investing and collecting. On April 29th, 2025, our team added the 600th article to the Bullion Academy!
So, What’s Next?
With over $200,000,000 in sales, 2,500 products in our catalogue, and 24,000 customer reviews with an aggregate rating of 4.9 stars, the future is bright – but we’re just getting started.
If you want to keep up-to-speed with our latest projects, follow us on any major social media platform. You can find the links below!