Gold Bullion

Buy Gold Bars and Coins Online

Gold has long been one of the planet’s most valuable assets. For thousands of years, humans have used gold as a way to store wealth, hedge against inflation, and even purchase goods and services. The precious metal was first mined by the Ancient Egyptians as early as 3,100 BCE. Since then, humanity’s obsession with the rare metal has practically never waned. 

Today, gold remains one of the most commonly traded assets on the planet. Available in the form of rectangular gold bars, circular gold coins, and even in gold notes known as Goldbacks, investing in gold is a time-honored tradition enjoyed by investors everywhere. Hero Bullion’s curated inventory of gold products is sourced from mints around the world, and you’ll find more information about buying gold coins, bars, and jewelry online throughout this page.

Buying Gold Coins Online

Buying gold coins is one of the most popular ways to invest in gold. In contrast with gold rounds, which are minted privately, gold coins are produced and backed by sovereign governments around the world. These circular disks of metal form the foundation of the international retail gold trade, and Hero Bullion is proud to offer a range of gold coins from the world’s most respected mints. 

Take a look at some of the world’s most commonly traded gold coins:

• American Gold Eagle Coin. The American Gold Eagle is the national gold bullion coin of the United States of America. The U.S. Mint produces a new American Gold Eagle coin each year. Minted with 91.67% pure gold bullion, the Gold Eagle features Augustus Saint-Gaudens’ iconic “Walking Liberty” design on the obverse. The reverse of the Gold Eagle changed in 2021, transitioning from a bald eagle flying toward its family to a highly detailed portrait of a bald eagle’s face. By some accounts, the American Gold Eagle is the world’s best-selling gold coin.
• American Gold Buffalo Coin. Another American gold coin, the Gold Buffalo is a 99.99% pure gold coin produced by the United States Mint. The coin’s designs take inspiration from the iconic Buffalo nickel, which was minted for circulation from 1913 until 1938. The obverse features the portrait of a Native American chief, while the reverse depicts an American bison standing on a rocky plain. The Gold Buffalo’s 24k gold composition makes it more malleable and easier to scratch, but it’s a purer alternative to the 22k American Gold Eagle. 
• Canadian Gold Maple Leaf Coin. The Canadian Gold Maple Leaf is Canada’s national gold coin and one of the best-selling gold bullion coins of all time. The Gold Maple’s obverse depicts the current monarch of Great Britain, while the reverse features an intricately detailed Canadian maple leaf. Canadian Gold Maples are known for their fine attention to detail, exceptional craftsmanship, and ever-evolving security features. The Gold Maple series also offers excellent weight variety, with denominations ranging from 1/20 oz to 1 troy ounce. 
• British Gold Britannia Coin. The Gold Britannia is the most popular coin minted by the Royal Mint, Great Britain’s national mint. This coin features a depiction of Britannia, the feminine representation of the British Isles, on the reverse side. On the obverse, investors will find an effigy of the current monarch of Great Britain. British Gold Britannias also include some of the most advanced security features of any gold coin in the world, making them a popular choice among investors concerned about counterfeiting. 
• South African Gold Krugerrand Coin. The South African Gold Krugerrand is widely considered to be the first sovereign gold bullion coin ever minted for investors. For a period of time, the coin accounted for a whopping 90% of global gold bullion coin sales annually. Today, the 91.67% pure Gold Krugerrand is a staple of gold investors all over the world. 
• Mexican Gold Libertad Coin. The Gold Libertad is minted by the Casa de Moneda de México, the national mint of Mexico. Minted with 99.9% pure gold bullion, the Mexican Gold Libertad features a reverse depiction of the current Mexican coat-of-arms, which is encircled by older versions of the design. On the obverse, find the Angel of Independence, an iconic statue of a winged liberty figure located in Mexico City, flanked by the volcanoes Popocatepetl and Iztaccihuatl. The Libertad series, available in both gold and silver, is a favorite among collectors and tends to sell at a relatively high premium over spot price compared to other sovereign mint gold coins.
• Austrian Gold Philharmonic Coin. Featuring a unique set of designs that pay homage to the musical and cultural heritage of Vienna, Austria, the Australian Gold Philharmonic is one of Europe’s best-selling gold coins. The Gold Philharmonic’s obverse highlights the great organ housed at the Musikverein, Vienna’s iconic orchestra venue. On the reverse, a cacophony of instruments further emphasizes Vienna’s distinctly musical history. The Gold Philharmonic is especially popular among investors who want a coin with unique designs and a storied history among collectors. 
• Australian Gold Kangaroo Coin. Produced by Australia’s historic Perth Mint, the Australian Gold Kangaroo Coin has been one of the world’s most popular gold coins for decades. Unlike most sovereign gold coins, the Gold Kangaroo actually features a new reverse-side design each year, making it an excellent choice for investors who want to add diversity to their gold coin collection without switching between different mints. The coin’s obverse depicts the face of Great Britain’s current monarch, while the Gold Kangaroo features its namesake, the Australian kangaroo, on its reverse. The Gold Kangaroo is minted using 99.99% fine gold and is one of the most anticipated yearly releases in the gold bullion market.

Shop Hero Bullion for a wide selection of the most popular gold coins in the world. As one of the leading online marketplaces for gold bullion coins, bars, and rounds, Hero Bullion is equipped to help you find the gold coins you love at prices you can afford. 

Shop Popular Gold Bars

Gold bars can be minted privately or publicly and are usually sold at lower premiums over spot price compared to gold coins. While gold bars typically do not feature the intricate artwork found on gold coins, they are an excellent option for investors who want to save money on premiums while stacking gold. 

Many of the world’s highest-quality gold bars are minted using 99.99% pure gold bullion. Most government mints produce gold bars, and private mints based out of Switzerland are world-renowned for their high-quality gold bullion bars. 

Hero Bullion stocks a wide range of gold bars for sale. Take a look at some of the world’s most popular gold bar brands: 

• Royal Canadian Mint Gold Bar. Available in several weights, Royal Canadian Mint Gold Bars merge the design excellence of Canada’s national mint with the sleek sophistication investors have come to expect from modern gold bullion bars. The mint’s largest option is the 1 Kilogram RCM Gold Bar, but its best-selling gold bar is the Royal Canadian Mint Gold 1 oz Bar, which arrives in its original assay card.
• Valcambi Gold Bar. Switzerland-based Valcambi specializes in high-quality gold bullion bars. The mint’s best-selling bar is the Valcambi 1 oz Gold Bar, which arrives new in its original assay card and features a set of sleek, simple designs on the obverse and reverse. Valcambi bars range in weight from 1 gram to a kilo, and a variety of specialty gold bar products help this Swiss mint stand out as a premier source of quality gold bars for American investors. 
• PAMP Gold Bar. PAMP is a Swiss mint known for its wide range of different gold bars. The best-selling PAMP gold bar line is the PAMP Fortuna series, which features an intricate set of designs seldom matched in quality by other gold bars on the market. The obverse of the bar features Lady Fortuna, the Roman Goddess of fortune, who holds an overflowing cornucopia in her outstretched hands. A more modest reverse side of this bar includes a stylized PAMP logo, as well as the bar’s weight, material, purity, and unique serial number for added security. PAMP Fortuna bars range in weight from 1 gram to 1 oz, with each bar shipping in its original assay card.
• Perth Mint Gold Bar. The iconic mint behind the Australian Gold Kangaroo, Perth Mint, also produces a line of popular gold bars. Perth Mint’s most popular gold bar is the standard Perth Mint 1 oz Gold Bar, which ships in its original assay card for added security and authentication. Its obverse side depicts the Perth seal, a beautiful stylized swan surrounded by the mint’s name and country of origin. On the reverse, find an homage to the mint’s most popular gold coin – a repeating kangaroo pattern celebrates one of Australia’s iconic animals. Perth Mint gold bars range in size from 1 gram to a kilo. Of additional note is the mint’s Lunar Series, an ongoing annual release that celebrates the mythical beasts of the Chinese Lunar Calendar. 
• Asahi Gold Bar. Asahi Gold Bars range in weight from 1 gram to 10 ounces and provide a simple, accessible way for investors to stack gold without paying additional premiums for intricate designs. Minted with 99.99% pure gold, the mint’s most popular gold bar is the Asahi 1 oz Gold Bar. This bar features a stylized logo and relevant information about the bar’s weight, material and purity, weight, and serial number on the obverse side. A dual-toned repeating Asahi logo decorates the reverse side. Asahi Gold Bars tend to sell for modest premiums over spot price, making this mint a go-to for investors who want to save money while stacking high-quality gold.
• 1 oz Gold Bar | Any Mint, Any Condition. Investors who want to maximize their savings while buying 99.99% pure gold love Hero Bullion’s “Any Mint, Any Condition” gold bars. Available in weights ranging from 1 gram to 1 kilo, these gold bars will arrive in any condition and will be from a mint of our choosing. Tight buy-sell spreads make “Any Mint, Any Condition” Gold Bars some of the most cost-effective ways to invest in gold. 

Buying Gold Jewelry

While gold jewelry is not as common as an investment vehicle as gold coins or gold bars, buying gold jewelry can be a great way to add tangible gold to your investment portfolio. Hero Bullion sells two main gold jewelry products, both of which are bracelets. 

Take a look at two of the most popular gold jewelry products you’ll find for sale online:

• Hammered 1 oz Gold Bullion Bracelet in CertiCard. Shipped in its original certified card, this 1 oz gold bullion bracelet features a hammered finish to give it a unique look and feel. This gold bracelet is minted with 99.99% pure gold bullion and features a tamper-evident CertiCard package to keep your investment safe and secure.
• Smooth 1 oz Gold Bullion Bracelet in CertiCard. Minted with 99.99% pure gold and completed with a smooth bracelet, the Smooth 1 oz Gold Bullion Bracelet is an excellent way to invest in affordable, wearable gold. This bracelet ships new in its original tamper-evident certification card, adding a new layer of authenticity and security to your investment. 

Gold Bars Versus Gold Coins

Gold bars and gold coins are the two most common ways that people invest in gold, and both options come with advantages and drawbacks. Gold coins are easy to recognize, feature intricate, beautiful designs, and may sometimes carry a premium after purchase. Gold bars, on the other hand, seldom include ornate designs but do sell for a much lower premium over spot price than you’d pay for a gold coin of a similar size. 

The best way to invest in gold depends on your budget, investing objectives, and personal preferences. Investors who enjoy collecting beautiful gold products or who appreciate the additional value of the artwork gold coins offer tend to prefer gold coins. Investors and stackers who prioritize maximizing the gold they purchase for their money should usually shop for gold bars, since bars sell for lower premiums on average than gold bullion coins. 

Diversifying your portfolio with a mix of gold coins, bars, and other gold products can also be a good strategy. Rare or beautiful gold coins add a layer of numismatic value to your portfolio, while gold bars function as highly liquid, low-premium options that can improve the flexibility of your portfolio. 

Which Size Gold Bar is Best?

Most gold bar brands range in size from as small as one gram to as large as one kilogram. Each size of gold bar can play a distinct role in your portfolio, depending on your investment objectives and personal preferences. 

Smaller gold bars are fantastic for liquidity, as they allow you to quickly sell part of your stack for cash without requiring you to part with thousands of dollars in gold at once. On the other hand, small gold bars tend to sell at relatively high premiums over melt value, since premiums often decrease as the size of your gold investment increases. 

Large gold bars offer the greatest discount where precious metal premiums are concerned, as the premium cost per ounce for a large gold bar is far smaller than what you’d pay for a smaller gold bar from the same mint. However, large gold bars present a substantial liquidity problem, since it can be difficult to quickly find a qualified buyer for a kilogram or more of gold at one time.

What Determines the Price of Gold?

Whether you’re buying or selling gold, you should understand what drives the price of the precious metal. The market value of gold is known as its spot price. Several factors determine the spot price of gold, which fluctuates constantly from day to day. 

What determines the price of gold? The spot price of gold is determined by several factors, including:

• Supply and demand.
• Geopolitical uncertainty. 
• Inflation and economic conditions.

You can track the latest spot price of gold here. Hero Bullion’s gold spot price charts are updated 24/7 to give consumers access to the latest and most accurate price figures for gold. 

How to Buy Gold Coins and Bars Online

Buying gold coins, bars, rounds, and jewelry from Hero Bullion is designed to be an easy and accessible process. Choose the products you like, add them to your cart, and pay using a range of convenient payment methods. With some of the fastest shipping times among all online precious metal dealers, our team works to make it simple for you to buy the gold products you like and receive them promptly and securely. 

We insure all gold products during the shipping process to ensure that your products always arrive safely – and exactly as advertised. If you’re ready to start your gold-buying journey with Hero Bullion, just scroll up to see all that we have to offer!